WARMIT

WarmIt is a reusable beverage bottle with a heating function by using and converting kinetic energy into thermal energy.

KINETIC ENERGY THERMOS BOTTLE, BABY CARE PRODUCT DESIGN

Integrated, strategic and sustainable product development. School project at Pratt Institute.

WarmIt is a reusable beverage bottle with a heating function by using and converting kinetic energy into thermal energy. With WarmIt, users can easily warm up water and other liquid contents by shaking the bottle whenever necessary without accessing electricity.

TEAM

Angie Higdon, Emine Arikan, Haenah Chun, Ploy Sirin Sungkobol and Zara Yujung Chen

HOW IT WORKS

When user shaking the bottle, copper wire goes up and down, then it generates magnetic field because the copper wire goes through the magnet.

HOW THIS IS FOR

PARENTS WITH NEWBORNS

More sustainably-minded

Educated

with higher disposable income

WHERE WE COMPETE

TRAITS OF THE BABY CARE PRODUCT MARKET

- Stable market with minimum level of innovation

- Higher willingness to pay premium for higher quality products

MARKET TREND

- Rapid movement toward sustainability

- Popularity of premium products with higher price

CHALLENGES

- Inconvenience; difficult to carry

- Lack of access to traditional methods on the go

- Heat maintenance

- Timing and being prepared anytime anywhere

- Wasteful and not enough sustainable alternatives

COMPETITIVE LANDSCAPE

MAIN COMPETITOR: TRAVEL BABY BOTTLE WARMERS

BENCHMARKS

- Baby Bottle warmers

- Travel Baby Bottle Warmers

- Aspirational: Seventh Generation

VALUE PROPOSITION

BRAND STORY

Founded by Jean Johnsonn, who wanted a sustainablt product for her daughter, Leni.
"When I became a mom, I finally became the person I am, that I always should have been, " she says. "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created the company to help moms and to give all children a better, safer start."

PRODUCTION

- Preferred partner: Zhejiang Daian Commodity Co, Ltd.

- Approx. $13 per piece

- 2000EA minimum order

- Children’s Product Certification( CPC) Certified

- Responsibly sourced, manufactured, disposed or recycled

package design

POSITIONING

High-quality

Baby care essential

ADVERTISING

INBOUND

Company website

Videos

Testimonials

Retail locations

OUTBOUND

Trade shows

Events

TV commercials

Print ads

Online ads

SOCIAL MEDIA

Promotions

Presence in parent culture

Goodwill campaign

MERCHANDISING

YEAR 1

Partner with established retailers to utilize their in-store/online channels

YEAR 2

Maintain + grow partnerships with retailers. Create own e-commerce and mobile site.

YEAR 3

Continued relationships, company e-commerce site, and new retail relationships. Evaluate sales and KPIs and revise strategy accordingly.

TARGET GROSS SALES AND CATEGORY PENETRATION

YEAR 1

$345,000 for 1% category penetration 11,000 units in 116 stores

YEAR 2

$1,350,000 for 3.5% category penetration 45,000 units in 340 stores

YEAR 3

$1,760,000 for 5% category penetration 55,000 units in 423 stores

EXPENSES & INCOME

The following annual figures are based on projected expenses, revenues, and retailer and category penetration of WarmIt within the baby care product market.